Case Studies

Case Studies

As a senior product designer specializing in tech and fintech, I design scalable systems and user experiences that drive real business outcomes. Below are case studies highlighting my work in UX strategy, design systems, onboarding flows, and cross-functional collaboration — all with a focus on impact, clarity, and growth.

DTC, Beauty David Hong DTC, Beauty David Hong

Mutha

Designing a conversion-focused UX for a luxury wellness brand

Led the redesign of MUTHA™’s digital storefront to reflect its premium brand ethos. Balanced immersive storytelling with clear, conversion-optimized UX — improving discoverability, mobile performance, and trust in a visually rich e-commerce space.

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