Case Studies
Case Studies
As a senior product designer specializing in tech and fintech, I design scalable systems and user experiences that drive real business outcomes. Below are case studies highlighting my work in UX strategy, design systems, onboarding flows, and cross-functional collaboration — all with a focus on impact, clarity, and growth.
Mutha
Designing a conversion-focused UX for a luxury wellness brand
Led the redesign of MUTHA™’s digital storefront to reflect its premium brand ethos. Balanced immersive storytelling with clear, conversion-optimized UX — improving discoverability, mobile performance, and trust in a visually rich e-commerce space.
Axiology
Redesigning a clean beauty e-commerce experience for trust and simplicity
Partnered with the founder and dev team to rebuild Axiology’s e-commerce UX for mobile-first shopping. Focused on product education and simplified navigation to increase clarity, reduce bounce, and improve purchase confidence across channels.
Brand Your
Designing a clean, modular UI for a custom packaging platform
Created a brand-forward, modular Shopify UI for Brand Your — helping a startup in the custom packaging space scale with polish. Delivered a reusable design system that supported onboarding, iteration, and became a key portfolio piece for PB+J.