Case Studies
Case Studies
As a senior product designer specializing in tech and fintech, I design scalable systems and user experiences that drive real business outcomes. Below are case studies highlighting my work in UX strategy, design systems, onboarding flows, and cross-functional collaboration — all with a focus on impact, clarity, and growth.
EQ Bank: Notice Savings Account
Reframing investment UX into a flexible, everyday savings experience
Repositioned a complex GIC into EQ Bank’s most accessible savings product — driving 300% deposit growth and adding 50,000+ new customers. Led UX strategy and regulatory design alignment to build trust and simplify the user journey from exploration to funding.
EQ Bank: First Home Savings Account
Designing a clear, confident savings experience for first-time homebuyers
Designed and advocated for a post-onboarding funding widget that appeared at the peak moment of user intent — reducing decision friction and driving a 30% increase in initial funding conversions.