Designing simple, human experiences that create real impact
Senior Product Designer at EQ Bank
I help teams turn complex product challenges into thoughtful, outcome-driven solutions — built with empathy, clarity, and purpose
Think in flows
Ship with purpose
Designs for human
Think in flows Ship with purpose Designs for human
Hey, I’m David — a senior product designer who’s spent the last 7+ years turning messy product challenges into clean, outcome-driven experiences. I love shaping early ideas, simplifying the complex, and designing products that customers (and teams) love to use.
15,000+ serious hours deep in the craft — squinting at pixels, shaping flows, and making things actually usable
Helped drive over $1B+ in deposits by making banking & saving feel smarter, faster, and just a bit more delightful
Shaped 20+ brands from early chaos to launched, loved, and scaling products — from scrappy startup ideas to fully regulated fintech products
A quick snapshot
Featured case studies
Other brands & products I helped along the way
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Brand guidelines & photography direction, 2019
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Founding designer of Strands, 2019
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Refine UX/UI strategy for scale to B2B, 2022
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0-1 design & prototype V1 of Topicals, 2020
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Re-brand strategy & logo design, 2019
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Branding & strategy, 2019
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Branding & MVP design, pre-seed (initially Pink Panda), 2020
What I do best
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🧩 From ambiguity to clarity
I thrive in complex, evolving spaces — helping teams cut through noise, align on direction, and shape simple, user-first solutions that scale.
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🎯 Design that drives outcomes
I focus on what moves the needle — crafting thoughtful UX that increases trust, nudges behavior, and delivers business value.
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🤝 Partner to move fast
I work tightly with product and engineering — unblocking early, adapting fast, and building momentum through collaboration.
How I think about design
“The best design doesn’t just solve problems — it reveals what truly matters”
This belief shapes how I prioritize, simplify, and scale product experiences — whether I’m reframing a GIC into a savings tool or removing friction for first-time homebuyers.
How I bring design to life
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🔍 Align
I get close to the problem early — working with PMs, engineers, and stakeholders to surface the right questions, frame the opportunity, and uncover what truly matters.
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✍️ Shape
I turn messy challenges into structured, thoughtful UX — using insight to guide flows that are clear for users and meaningful for the business.
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⚙️ Build
I prototype fast and collaborate closely — testing, iterating, and launching work that feels polished, performs well, and adapts fast.
What others say
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Working with David was a pleasure. Throughout every iteration of the UX and UI design process, he took care to incorporate our desired design direction, user personas, and feedback into the next stage that'll help us to grow and scale.
Mio Akasako
VP of Design at Ash WellnessI led the rebranding and redesign of Ash Wellness's website, focusing on B2B growth strategies. This effort contributed to the company's expansion across all 50 states by 2023, solidifying its position as a leader in the digital healthcare industry. The redesigned website played a crucial role in attracting and retaining business clients, ultimately driving Ash Wellness's rapid growth and market penetration.
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David made the design process so easy and fun; he listened to our preferences and requests and was able to present us with a design concept that was wholly unique, scalable for growth, and incorporated our team's personalities. We highly recommend David for all your design needs!
Jenn Chung
Founder of EmbodyI led Embody's brand design, product positioning, and the successful launch of their signature Retinol gummies in 2020. By 2024, Embody had expanded its product line to four offerings, garnered recognition in prestigious publications like Elle and Forbes, and extended its retail presence to major platforms such as Amazon and Faire. This strategic growth demonstrates the lasting impact of our initial branding and positioning efforts.
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I got the chance to work with David for the launch of our hot sauce brand FlavürLust. David's sense of detail in terms of taking our suggestions and executing them to reality was such a breath of fresh air compared to past designers we've worked with.
Wallace Wong
Founder of Six Pack Chef & FlavurlustI led the development of Flavurlust's consumer product from inception to launch. This comprehensive project encompassed branding, value proposition definition, consumer strategy formulation, and market introduction. Since its debut in 2020, Flavurlust has experienced significant growth, expanding its retail presence and securing a coveted spot on Amazon Canada's platform. This success story underscores the effectiveness of our initial product design and go-to-market strategy.
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We loved working with David. He's so talented and professional and it was truly a breeze getting our store re-designed and optimized by him. Highly recommend!
Ericka Rodriguez
Founder of AxiologyI led the optimization of Axiology's e-commerce platform, resulting in significantly improved conversion rates and sales growth. By 2024, leveraging the redesigned product hierarchy, Axiology Beauty successfully expanded into new product categories complementary to their core offerings. Additionally, I helped implemented subscription bundle options, further enhancing customer retention and recurring revenue streams. This strategic expansion not only diversified their product range but also strengthened their market position in the beauty industry.
Public speaking
I’ve spoken at fintech design events and internal product forums, sharing how thoughtful UX can accelerate business outcomes.
Recent Talk: “Making Fintech Products Approachable” — DesignX (July 2024)
Presented EQ Bank’s Notice Savings Account case study to 150+ product and design leaders from Intuit, RBC, Scotiabank, and more.