Making products valuable for people through design

Currently working at EQ Bank as the Senior product designer, leading Savings & Investments products, and helping 500,000+ Canadians make their digital banking experience easier.

New EQ TFSA Savings Account dashboard

Development in progress

Product Case Studies: 0-1

Featured
EQ Bank: Notice Savings Account
Fintech
Product Strategy, End-to-end Design, New Product, 0-1
EQ Bank: Notice Savings Account
Fintech
Product Strategy, End-to-end Design, New Product, 0-1

How we strategically designed a unique financial product that attracted over 50,000 new customers with massive growth of over 300% deposits in 6 months

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Fintech
Product Strategy, End-to-end Design, New Product, 0-1
EQ Bank: First Home Savings Account
Fintech
Product Strategy, End-to-end Design, New Product, 0-1
EQ Bank: First Home Savings Account
Fintech
Product Strategy, End-to-end Design, New Product, 0-1

Design-Driven Success: Our go-to-market strategy and seamless design achieves 150%+ deposit growth in just 6 months

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Fintech
Product Strategy, End-to-end Design, New Product, 0-1

Recent News & Activities

Recent News & Activities

Notice Saving Account helped EQ Bank reach 9 billion deposit and 500,000+ customers by end of fiscal 2024

Oct 30, 2024

Speaking at Designing for Fintech hosted by DesignX and Intuit

Aug 17, 2024